Going to market as a new company can be daunting — it’s already filled with financial, legal, and reputation risks. So when it comes to delivering your public presence, attracting users, and building your business, you want a strong start.
A brand is more than a color palette and a slogan. It’s the psychological force behind your business. I will help you define your startup’s unique voice, persona, and place in the world. So you have a guide for clear, consistent communication, and potential customers have an emotional reference point for your company. Which is good. Because customers aren’t loyal to companies. They’re loyal to brands.