Strategic Design

I did my second Master in Strategic Design at IED Madrid to broaden my experience in order to  increase an organization’s innovative and competitive qualities. The purpose of service design methodologies is to design services according to the needs of customers and the competences/capabilities of service providers, so that the service is user-friendly, competitive and relevant to the customers

I apply my knowledge of strategic design when I start working on a branding project for a startup by analysing the services and target customers we are appealing to.

Service design is a form of conceptual design which involves the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between the service provider and customers.


Do you have a business but not sure where to start, how to define it and how to communicate it?

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